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The ocean is not a dustbin
but it's being treated like one.
Together, let's change that.
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We are turning beach cleanups into complete recovery systems, where waste is counted, tracked, and responsibly processed.
The ocean plastic wastecrisis is only getting worse
0 million Kg
of trash collected
from beaches globally
over 30 years
0 trucks
full of plastic are
dumped into
oceans, rivers, and
lakes every day
0%
of collected waste is
single-use plastic
Our approach
Interception tech
We deploy systems to capture waste in rivers and waterways before it enters the ocean.
Community-led action
We mobilise communities, brand partners and volunteers to remove waste from coastlines.
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Green job creation
We create safe, dignified and fairly paid work through coastal cleanup and ocean recovery efforts.
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How it works?
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We build a cleanup on the ground
We give the structure, training, and management so that cleanups happen safely and at scale — from collection to sorting to logistics.
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We make the journey of waste traceable and transparent
Everything collected is sorted, tracked, and analysed to reveal material patterns. This is then converted into insights for ESG reporting and circular design.
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We turn cleanups into culture + content
We bring together sponsors, students, creators, and local communities who genuinely care about the cause. Here, storytelling happens naturally, resulting in content that feels more authentic.
We build a cleanup on the ground
We give the structure, training, and management so that cleanups happen safely and at scale — from collection to sorting to logistics.
We make the journey of waste traceable and transparent
Everything collected is sorted, tracked, and analysed to reveal material patterns. This is then converted into insights for ESG reporting and circular design.
We turn cleanups into culture + content
We bring together sponsors, students, creators, and local communities who genuinely care about the cause. Here, storytelling happens naturally, resulting in content that feels more authentic.
Glimpses of our work
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